
Burlington, formerly known as Burlington Coat Factory, is an American national off-price department store retailer with over 1,000 stores across 40 states and Puerto Rico. The company sells a range of products, including clothing, accessories, shoes, and jewellery. While the company initially focused on wholesale coats and jackets, they have since expanded their product range to include other items such as linens, gift items, baby products, and jewellery.
Characteristics | Values |
---|---|
Company Name | Burlington Coat Factory |
Type of Business | American national off-price department store retailer |
Product Range | Clothing, Shoes, Jewelry, Accessories, Linens, Gift Items, Baby Products |
Number of Stores | Over 1,000 |
States Covered | 40 states and Puerto Rico |
Headquarters | Burlington Township, New Jersey |
Owner | Bain Capital |
CEO | Tom Kingsbury |
What You'll Learn
Burlington Coat Factory's jewellery selection
Burlington, formerly known as Burlington Coat Factory, is an American national off-price department store retailer with over 1,000 stores in 40 states and Puerto Rico. The company has expanded its product range over the years, and now sells a wide variety of clothing items and accessories, including jewellery.
Burlington's jewellery selection includes a range of trendy and stylish pieces for women. From statement necklaces and earrings to delicate bracelets and rings, Burlington offers a variety of options to suit different tastes and styles. The store also carries a selection of fine jewellery, including gold and silver pieces with precious stones.
In addition to their fashion jewellery, Burlington also offers a range of more affordable costume jewellery. This includes trendy pieces such as stackable rings, layered necklaces, and statement earrings. Burlington's costume jewellery is perfect for those who want to stay up-to-date with the latest trends without breaking the bank.
The store also carries a selection of men's jewellery, although the options are more limited compared to the women's collection. Men's jewellery at Burlington includes simple chain necklaces, cufflinks, and rings.
Overall, Burlington Coat Factory offers a diverse range of jewellery to suit different styles and budgets. Whether you're looking for a statement piece to elevate your outfit or a delicate accessory to add a touch of sparkle, you're likely to find something that fits your taste and budget at Burlington.
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Burlington's history
Burlington, formerly known as Burlington Coat Factory, is an American national off-price department store retailer and a division of Burlington Coat Factory Warehouse Corporation. The company has over 1,000 stores in 40 states and Puerto Rico, with its headquarters in Burlington Township, New Jersey.
The Early Years
In 1924, the company was founded as a wholesaler of ladies' coats and junior suits. In 1946, Monroe Milstein and his father, Abe, began running a successful wholesale and retail outerwear business together. In 1972, Monroe and his wife, Henrietta, purchased a former factory outlet in Burlington, New Jersey, for $675,050, marking the beginning of Burlington's retail business. The down payment of $75,000 was mostly saved by Henrietta from her job as a librarian. Initially, the Milsteins sold coats and jackets wholesale, but they soon expanded their offerings to include clothing items, accessories, linens, gift items, baby products, and shoes.
Expansion and Growth
In 1975, the company opened its second location in Copiague on Long Island. By 1982, the company's annual sales exceeded $130 million, and in 1983, with 31 locations, Burlington Coat Factory Warehouse Corporation went public. The company continued to expand rapidly, operating 362 stores in 42 states by 2005, with annual sales of $3.2 billion.
Recent Developments
In 2006, the company was acquired by Bain Capital Partners for $2.06 billion. In 2013, Burlington went public again, and its stock rose over 40% on its first day of trading. As of 2013, the company operated 503 stores under different names, including Burlington Coat Factory, Cohoes Fashions, Baby Depot, and MJM Designer Shoes. In 2016, Burlington Stores joined the Fortune 500 for the first time, and in 2023, the company purchased the leases for over 40 closed Bed Bath & Beyond locations.
Throughout its history, Burlington has been committed to charitable partnerships and community engagement, working with organizations such as the Leukemia and Lymphoma Society and WomenHeart: The National Coalition for Women with Heart Disease.
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Burlington's charitable partnerships
Burlington, formerly known as Burlington Coat Factory, has partnered with charitable organizations for several years. Since 2002, they have partnered with the Leukemia and Lymphoma Society's Light the Night campaign, collecting donations at the store checkout. With an annual fundraiser that runs from July to October, the company raised more than $3 million in 2013, bringing the total raised to date to more than $19 million.
In 2006, Burlington launched the Warm Coats and Warm Hearts Drive to collect coat donations for those in need. Partnering with ABC's Good Morning America and the national nonprofit Fashion Delivers, Burlington stores served as drop-off spots for donations, which were then distributed within the area by local charities. Since the program's inception, over 1.2 million coats have been collected and distributed.
In 2012, Burlington first partnered with WomenHeart: The National Coalition for Women with Heart Disease to promote women's heart health education during National Heart Health Month. As part of this partnership, the company holds a yearly Red Dress Event, where red dresses are sold in stores, with $1 from every sale donated to WomenHeart.
In 2023, Burlington launched an in-store fundraising campaign with YouthBuild, a non-profit organisation that supports opportunity youth who are neither in school nor employed. The funds raised by customers and associates strengthen the organisation's programs in Burlington's store communities nationwide.
Burlington has also partnered with AdoptAClassroom.org during the back-to-school season and has collected more than $12 million from customers and associates. The funds benefited more than 1.1 million students by providing them with educational materials to better learn and succeed.
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Burlington's expansion
Burlington, formerly known as Burlington Coat Factory, has been expanding its operations over the years, both in terms of its product offerings and its physical presence.
Product Expansion
Burlington Coat Factory, founded by the Milstein family in 1972, initially sold only coats and jackets. However, to reduce its dependence on the seasonal coat business, the company gradually expanded its product line to include clothing items and accessories. Over time, they further diversified into linens, gift items, baby products, and shoes, transforming into a comprehensive department store.
Physical Expansion
Burlington has also been expanding its physical presence by opening new stores and acquiring additional locations. In 1975, they opened their second store in Copiague, Long Island, and by 1983, they had 31 locations. As of 2013, the company operated 503 stores in 44 states and Puerto Rico under different brand names, including Burlington Coat Factory, Cohoes Fashions, Baby Depot, and MJM Designer Shoes.
In June 2019, Burlington announced plans to open 50 new stores that year, backed by an investment of $310 million. This expansion strategy went against the struggling retail trend, as Burlington's profits and sales were increasing. The company's strong performance continued, and in 2023, they acquired the leases for over 40 closed Bed Bath & Beyond stores, further expanding their physical footprint.
Today, Burlington, with its corporate headquarters in Burlington Township, New Jersey, has more than 1,000 stores across 40 states and Puerto Rico, solidifying its position as one of the leading off-price retailers in the United States.
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Burlington's rebranding
Burlingtons' Rebranding
Burlington, formerly known as Burlington Coat Factory, is an off-price American department store retailer with over 1,000 stores across 40 states and Puerto Rico. The company has expanded its product range over the years, diversifying from its initial focus on wholesale coats and jackets. Today, it offers a wide range of products, including clothing, accessories, linens, gift items, baby products, and shoes.
In recent years, Burlington has undergone a significant transformation, evolving from a coat factory to a comprehensive department store. This strategic rebranding has allowed the company to attract a broader customer base and adapt to changing market demands.
The rebranding journey began in the 1970s when the founders, Monroe and Henrietta Milstein, recognised the need to reduce their dependence on the seasonal coat business. They started adding new product categories, such as clothing and accessories, to their inventory. This diversification strategy proved successful, and by 1975, they had opened a second location on Long Island.
The company continued to expand, and by 1983, it operated 31 stores under the name Burlington Coat Factory Warehouse Corporation. However, it was not until 2007 when the company was acquired by Bain Capital, that the rebranding process gained momentum. The new ownership recognised the potential for further diversification and invested in expanding the product range even further.
By 2013, the company had gone public again, reporting impressive sales figures of $4.35 billion for the 12-month period ending August 3, 2013. This success can be attributed to their expanded product offerings, which now included items such as linens, baby products, and gift items, in addition to their traditional coat and jacket selections.
Today, Burlington continues to thrive as a leading off-price retailer, known for its diverse range of products at affordable prices. Their ability to adapt to changing market trends and customer needs has been a key factor in their success. By rebranding and expanding their product offerings, Burlington has transformed itself from a coat factory to a thriving department store chain.
The company's commitment to staying agile and responsive to market demands has been instrumental in its growth and longevity, solidifying its position as a trusted retailer among its loyal customer base.
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