Choosing The Perfect T-Shirt For Your Custom Print

There are several factors to consider when choosing a T-shirt for printing. The most important factor is the type of printing method you plan to use. Different printing methods include direct-to-garment (DTG) printing, screen printing, heat transfer printing, direct-to-film (DTF) printing, dye sublimation or all-over printing (AOP), vinyl printing, and plastisol transfer printing. Each method has its own advantages and disadvantages, as well as specific requirements in terms of fabric type, colour options, and design complexity. For example, DTG printing is best for high-colour designs and small orders, while screen printing is more cost-effective for bulk orders with minimal colours. In addition to the printing method, other factors to consider when choosing a T-shirt for printing include the fabric type, colour, size, and budget. It is important to select a T-shirt that is compatible with the chosen printing method and that meets your specific needs in terms of comfort, durability, and style.

Design: Create a design that reflects your brand identity, including an illustration, logo, slogan, or combination of these

When designing a T-shirt that reflects your brand identity, it's essential to incorporate elements such as illustrations, logos, slogans, or a combination of these. Here are some detailed guidelines to help you create an effective design:

• Illustrations and Visuals: Visual elements can be a powerful way to convey your brand's message. Consider using illustrations or graphics that represent your brand's values, products, or services. For example, if your brand is focused on environmental conservation, you might use nature-themed visuals or eco-friendly symbols.
• Logos: A well-designed logo can be a critical element in brand recognition. Ensure your logo is visually appealing, memorable, and reflective of your brand's identity. Consider using your logo on the T-shirt to reinforce brand awareness.
• Slogans and Taglines: A catchy slogan or tagline can effectively communicate your brand's message. Choose a phrase that embodies your brand's values, mission, or unique selling proposition. It should be concise, memorable, and align with your target audience's interests.
• Combination of Elements: You don't have to limit yourself to just one design element. Combining illustrations, logos, and slogans can create a more comprehensive and impactful design. Play around with different layouts and placements to see what works best together.
• Colors and Typography: The colors and fonts you choose are also essential in brand recognition. Select colors that align with your brand's personality and values. For instance, bold and bright colors may reflect an outgoing and energetic brand, while muted tones may suggest a more relaxed and thoughtful approach. Choose fonts that are legible and consistent with your brand's style.
• Consistency: Ensure that your T-shirt design aligns with your other brand assets, such as your website, business cards, and other marketing materials. Consistency in design helps create a unified brand image and makes your brand more recognizable across different mediums.

Remember, the key is to create a design that effectively communicates your brand's unique identity and makes your T-shirts stand out. By incorporating these elements thoughtfully and creatively, you can design a T-shirt that reflects your brand's personality and connects with your target audience.

Quantity and budget: Determine the number of T-shirts needed and your budget, as ordering in bulk can reduce the cost per item

When it comes to custom T-shirt printing, quantity and budget go hand in hand. The number of T-shirts you need and your budget are crucial factors to consider, as they will influence the cost per item. Ordering in bulk can often reduce the cost per T-shirt, so it's important to determine your requirements and financial constraints before placing your order.

Firstly, decide on the number of T-shirts you require. If you're planning to sell the T-shirts, it's a good idea to order in bulk to take advantage of volume discounts. However, it's important to strike a balance and not overorder, as you don't want to be left with excess inventory. Consider your target audience and the expected demand to determine the appropriate quantity.

Next, establish your budget. The cost of T-shirt printing can vary depending on several factors, such as the printing technique, type of fabric, number of colours used, and any additional customisation options. Screen printing, for example, may be more cost-effective for large orders due to its setup costs being spread across the entire batch, while digital printing is often a more affordable option for smaller quantities. The type of fabric you choose will also impact the price, with premium fabrics like 100% cotton or organic materials tending to be more expensive.

When determining your budget, don't forget to factor in any additional costs, such as shipping, special packaging, or expedited services. These extra expenses can add up quickly, so it's important to be mindful of them when setting your budget.

To optimise your budget and make the most of your money, consider the following strategies:

• Compare prices from multiple print companies to find the best deal. Look for transparent pricing that breaks down the costs, and be wary of any hidden fees.
• Take advantage of bulk order discounts. Ordering a larger quantity can significantly reduce the cost per T-shirt.
• If applicable, inquire about organisation discounts if you're ordering for a nonprofit, school, or business.
• Keep an eye out for seasonal promotions or special events that might offer additional savings.
• Consider bundling services, such as including shipping or additional customisation options, to reduce the overall cost.

By carefully considering your quantity and budget, you can make informed decisions and maximise the impact of your custom T-shirt printing project while staying within your financial constraints.

Printing method: Choose a printing method such as screen printing, direct-to-garment (DTG), or heat transfer, considering cost, appearance, production time, and materials

When choosing a printing method, you should consider the cost, appearance, production time, and materials. Here is a comparison of screen printing, direct-to-garment (DTG), and heat transfer printing to help you decide which method is best for your needs.

Screen Printing

Screen printing, also known as silkscreening, is a traditional technique that has been used for thousands of years. It involves applying ink or paint to a shirt using a prepared screen or stencil. Each colour in the design requires a different screen, which increases the initial cost. However, it is a cost-effective method for large-quantity orders as the unit price decreases with the higher quantity. Screen printing is best suited for solid graphics without small details and designs with a limited number of colours.

The colours used in screen printing are vibrant, and the results are long-lasting. The ink is pushed through a woven screen or mesh stencil onto the fabric but does not soak into it, instead laying on top. Screen printing is ideal for larger, high-volume orders, unique or oversized print areas, single-colour prints, specialty inks, printing on synthetic fabrics, and when exact colour matching is required.

Direct-to-Garment (DTG) Printing

DTG printing is a newer method that uses inkjet technology, similar to an inkjet printer. It is suitable for those working with limited resources and smaller quantities as it offers excellent results without heavy setup costs. DTG printing allows for full-colour high-detail printing and can produce photorealistic images with almost no colour limitations. It is best suited for designs with multiple colours, gradients, and other photographic elements.

DTG printing is easy to use for one-off or single shirts and has a low cost per printed unit. It is also more sustainable than screen printing as it avoids overproduction and textile waste. However, when compared to screen printing for larger quantities, DTG printing is slower.

Heat Transfer Printing

Heat transfer printing is a recent innovation that has gained popularity in the last 20 years. It involves using heat and pressure to print images onto t-shirts and other items. There are two main types of heat transfer methods: vinyl and digital print. Heat transfer printing is ideal for small print runs or jobs that involve multiple colours. It is more cost-effective for smaller orders and allows for easy customisation of different shirts.

However, the designs on heat-transferred shirts may not last as long as screen-printed shirts and can result in a stiffer feel on the fabric. Heat transfer printing is not ideal for darker-coloured shirts, and the colours may not be as bright as screen-printed shirts.

Printer: Find a printer that offers the chosen printing technique and suits your timeline and budget

When choosing a printer for your T-shirt printing, you should consider your chosen printing technique, timeline, and budget.

Direct-to-Garment (DTG) Printers

DTG printers are ideal for high-resolution, multicoloured designs. They are also suitable for a wide colour spectrum. However, they are limited to cotton/high cotton blends for dark garment prints. DTG printers can be expensive, with equipment costs ranging from under $15,000 to $250,000.

Screen Printing Machines

Screen printing is a traditional method that involves creating a stencil and applying layers of ink onto the T-shirt's surface. It is ideal for large batches and designs with fewer colours. It is also more cost-effective for large batches, but it can be messy and has limited colour options.

Heat Press Printing Machines

Heat press machines use heat transfer to apply a design, which has been printed on heat transfer paper, onto the T-shirt. This method is versatile and suitable for various fabrics. It is also relatively affordable to start, but may have higher costs per item for large orders.

Sublimation Printers

Sublimation printing uses heat-sensitive inks that turn into gas under heat and combine with the fabric. This method is best for polyester T-shirts and results in a seamless print. However, it is not suitable for cotton T-shirts.

Vinyl Cutting Machines

Vinyl cutting machines cut out designs on coloured vinyl, which are then heat-pressed onto the T-shirt. This method is great for designs with few colours and offers a unique texture. However, it can be labour-intensive and time-consuming.

Inkjet Printers for Fabric

There are specialised inkjet printers designed specifically for fabric printing, which can handle fabric texture and fabric-specific inks. Handheld inkjet printers, such as the Bentsai B30, offer portability and ease of use, making them ideal for small-scale, custom projects.

Fabric and shirt type: Select a fabric and shirt type that is comfortable and suits your target audience's style and intended use

When choosing a t-shirt for printing, it's important to select a fabric and shirt type that is comfortable and aligns with your target audience's style and intended use. Here are some factors to consider:

Purpose and Comfort

First, consider the purpose of the t-shirt. Is it for workouts, where stretchy and comfortable fabric is a priority? Or is it for summer, in which case you'd want something lightweight and breathable? Understanding the purpose will help you choose the right fabric and shirt type.

Climate

The climate you live in should also influence your choice. For colder months, consider heavier fabrics like linen or a cotton-wool blend, while for warmer months, opt for lightweight options like a cotton-polyester blend.

Target Audience

The demographics of your target audience can play a role in your fabric and shirt type selection. Younger audiences may prefer trendy and lightweight fabrics, while working professionals may opt for more traditional fabrics. Gender can also be a factor, with women potentially favouring lightweight fabrics like rayon blends and men choosing heavier, more durable materials.

Lifestyle

Consider the lifestyle and activities of your target audience. For example, if they are athletes, a poly-cotton or tri-blend fabric would offer both breathability and durability. On the other hand, if your target audience is entrepreneurs, traditional fabrics with sleek silhouettes might be more suitable.

Budget

Budget is an important consideration, especially if you're choosing t-shirts for an online store. While there are expensive options, you don't necessarily need to spend a lot to get quality fabric. Ensure that the t-shirt you choose is affordable for your target customers.

Printing Method

Different printing methods work better with specific fabrics. For example, screen printing works best with 100% cotton, while direct-to-garment (DTG) printing is suitable for polyester, cotton, and poly-cotton blends. Make sure to select a fabric that is compatible with your chosen printing method.

Frequently asked questions