Burberry coats are a stylish, luxurious way to stay warm, but with a high price tag, there are many fake imitations. So, how do you know if your Burberry coat is real?
Firstly, check the labels. A genuine Burberry coat will have several tags sewn into the inside seams. The coat should have a rectangular tag stitched inside along the neckline, with two smaller tags stacked on top of one another. One of these will state where the item is made, and the other will mention the garment's size. The Made In label will be on top of the size label, and will be written in centimetres. The coat could be made in Poland, India, Spain, England, China, or other countries.
Secondly, check the text on the tag. Burberry should be written in large, uniform capital letters, centred in the middle of the label. The stitching should look uniform, and the logo should be sharply defined. The logo may also include a small symbol of a knight on a horse, always facing left.
Thirdly, check the buttons. All buttons on the trench coat should have Burberry written in the same font, and in capital letters. The button for the breast flap will be smaller than the others, and the buttons are supported by small plastic buttons on the back.
Finally, check the quality of the coat. The fabric should feel high-quality, durable, and water-resistant. The stitching should be seamless, with 11.5 stitches for every 2.5cm on the collar, and four lines of stitching across the belt.
What You'll Learn
Check the tag on the inside of the coat
Checking the tag on the inside of the coat is a crucial step in determining the authenticity of a Burberry coat. Here are some detailed instructions on what to look for:
Location of the Tag:
When inspecting a Burberry coat, start by opening up the coat and looking inside along the neckline. You should find a rectangular tag stitched into the coat. Along the bottom of this tag, there will be two smaller tags stacked on top of each other.
Country of Manufacture:
One of the smaller tags will indicate the country where the coat was made. Burberry manufactures its garments all over the world, including Poland, India, Spain, England, China, and other countries. The "Made in" label will be on top of the size label, and the size will be written in centimeters.
"Burberry" Branding:
Check that the word "Burberry" is written in large, capital letters on the tag. All eight letters should be the same size and centered in the middle of the label. The stitching should look uniform, and if the letters are lowercase, the coat is likely a fake. Some authentic Burberry coats may also feature a logo of a knight riding a horse.
Hanging Tag:
New Burberry coats typically have a hanging tag dangling off the side, attached by a sturdy string. This tag should not be easily removable—you should need to cut it off with scissors rather than pulling it off. If the tag is flimsy and can be easily removed, the coat is likely a fake.
Serial Number and Address:
In addition to the tags mentioned above, authentic Burberry coats will have a second long, rectangular fabric tag stitched along the inside. This tag will include information about the coat's materials and care instructions. On the backside of this tag, look for a 13-digit serial number and Burberry's London address: Horseferry House Horseferry Road London SW1P 2AW.
By carefully examining these tags and following the detailed instructions provided, you can gain valuable insights into the authenticity of a Burberry coat.
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Examine the buttons
Examining the buttons is a crucial step in determining the authenticity of a Burberry coat. Here are some detailed instructions to help you with this process:
- Inspect the buttons closely, looking for the "Burberry" label. Authentic Burberry buttons are very intricate, with the company name "Burberry" written twice on the metal.
- Both instances of the word "Burberry" will be arched into a circular shape around the button. The logo should use the San Serif font in capital letters.
- If the buttons are blank, or the logo and spelling do not match the signature Burberry logo, the coat is likely a knock-off.
- Check the quality of the buttons. They should be made of metal and feel weighty and substantial. They should not be discoloured, faded, or chipped.
- Ensure the buttons are securely attached to the coat. Buttons and belt loops should be sewn on firmly.
- If the coat is brand new, the buttons should be sewn on neatly and securely.
- Examine the stitching on the buttons. The stitches should be even and tight, with no loose threads.
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Inspect the stitching
Inspecting the stitching is a crucial step in authenticating a Burberry coat. The stitching should be smooth, with exact, seamless rows and no hanging threads. Burberry trench coats, in particular, have very specific stitching requirements: 11.5 stitches for every 1 inch (2.5 cm) on the collar and four lines of stitching across the belt. The stitching on the belt should also be examined for its thickness and length, as fake Burberry coats tend to have stitching that is the wrong thickness and length.
Some Burberry coats are stitched in a quilted, diamond-like pattern, which is even more challenging for counterfeiters to replicate without the necessary expertise and machinery. The stitching on the buttons is also important to inspect, as all buttons should have the company name "Burberry" written twice in the San Serif font. The stitching on the buttons should be neat and secure, especially on brand-new coats.
Additionally, the tags on the coat should be neatly sewn into the seams with uniform stitches. The tags are typically rectangular and stitched into the inside of the coat, along the neckline. There may be multiple tags, depending on the style and age of the coat and the country of manufacture. These tags should include information such as the size of the coat, the materials used, and care instructions.
Overall, the stitching on a genuine Burberry coat will be of high quality, with no loose or hanging threads, and will meet the specific requirements for stitch count and placement on certain coat styles.
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Feel the fabric
When it comes to Burberry coats, the fabric should feel high-quality. Authentic Burberry coats are made with high-quality materials, so you should expect the coat to feel durable and water-resistant, rather than thin and flimsy.
One way to assess the quality of the fabric is to hold it up to a bright light. If it's a high-quality fabric, it shouldn't be transparent, and there should be no gaps between individual threads.
Another test is the "scrunch test". Simply scrunch the fabric in your fist, hold it for a few seconds, then let it go. If it's a good-quality fabric, the wrinkles should come out quickly. If it can't stand being wrinkled for a few seconds, it's unlikely to withstand the test of time.
You can also try the "pull test". Gently tug on the fabric and then release it. If it's good quality, it will retain its shape.
The texture of the fabric will also reveal its quality. Longer fibres tend to be softer to the touch and last longer. For example, long cotton fibres are of a higher quality than shorter ones. Linen is another fabric that should feel soft to the touch. If it feels rough, especially when mixed with cotton, this may indicate that short or low-quality fibres have been used.
High-quality wool will be elastic and bounce back when pulled. Check for any processing errors, such as holes or gaps between the fabric's individual threads.
Denim is another fabric that should feel soft, with tightly woven yarns.
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Look at the colour
When it comes to authenticating a Burberry coat, one of the most important things to look at is the colour. Burberry coats are known for their distinct colour palette, and deviating from this palette is a sure sign of a fake.
The Burberry Heritage trench coat, for example, only comes in the brand's traditional colours: red, tan, black, grey, and blue. Other styles may feature more vibrant colours such as green, pink, white, or yellow, but you won't find a bright orange or similarly garish colour in the Heritage line.
The famous Burberry check patterns also have specific colour schemes. The Haymarket check, for instance, features a red and camel background with thin white and black lines. The House/Classic check is similar but replaces the red with a darker shade, and the Nova check has a cream background with pinkish lines instead of red. The Vintage check is similar to the Classic but in vintage colours. These colour combinations are carefully chosen and precisely executed, so any deviations or imperfections in the colour or print may indicate a fake.
In addition to the colour, the fabric and texture of the coat are important factors. Burberry coats are made with high-end woven fabrics and are known for their durability and luxurious feel. An authentic Burberry coat should feel substantial and water-resistant, not flimsy or cheap. The stitching should also be smooth and precise, with exact, seamless rows and no loose threads. Burberry trench coats, in particular, are known for their meticulous stitching, with 11.5 stitches per 2.5 centimetres on the collar and four lines of stitching across the belt. Some Burberry coats even feature a quilted, diamond-like pattern, which is extremely challenging to replicate without the proper expertise and equipment.
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Frequently asked questions
There are a few ways to find out where your Burberry coat was made. Firstly, look for a rectangular tag stitched inside the coat, along the neckline. This should have information on where the item was made. Alternatively, you can look for a wash tag, which will also tell you where the coat was manufactured. Burberry coats are made all over the world, including in the UK, Italy, France, Spain, England, Scotland, Germany, Poland, India, China, Korea, and the US.
The label on a Burberry coat will be centred and will clearly state "Made in London", "Made in Italy", or “Made in China”. The logo will be in distinctive font, with the left side of the "U" and the "Y" slightly wider, and the "R" will have small tails. "Burberry" will be written in capital letters and will include a symbol of a knight on a horse.
There are several signs that can indicate a Burberry coat is not authentic. The coat may be made from poor-quality materials, with loose threads and uneven stitching. The logo may be misspelled or not centred, and the coat may have flashy colours or patterns that Burberry would not use. The buttons may be blank, and the coat may have a flimsy tag that can be easily ripped off.
The most common Burberry coat patterns include the "Classic Check", which has a tan background with black, white, and red stripes, and the "Nova Check", which has navy blue, red, and black stripes over a cream background.