Mark Zuckerberg's T-Shirt: Uncovering The Mystery Brand

Mark Zuckerberg, the founder of Facebook, has become well-known for his plain grey t-shirts, blue hoodies, jeans, and Nikes. It turns out that Zuckerberg's t-shirts are not just any plain grey t-shirts, but are custom-ordered from Brunello Cucinelli and cost between $300 and $400.

Mark Zuckerberg's T-shirts are custom-made by Brunello Cucinelli

Mark Zuckerberg, the CEO of Facebook, is famous for wearing the same outfit every day: a grey t-shirt, blue hoodie, jeans, and Nikes. However, Zuckerberg's t-shirts are not your average plain t-shirts. They are custom-made by Brunello Cucinelli and cost between $300 and $400 each. Zuckerberg orders these t-shirts in bulk, and they are made to be longer so that they can be hemmed.

Brunello Cucinelli is a luxury fashion brand that is known for its earth-toned cashmere clothing and its unique corporate ethos. The company is based in Solomeo, a small village in Italy's Umbria region. Cucinelli has invested in the village, restoring buildings and creating a benevolent city-state where employees are paid well, fed hearty meals, and even allocated sanctioned nap hours.

Zuckerberg's choice to wear custom-made t-shirts from Brunello Cucinelli is interesting because it reflects his pride in his clothing choices. Zuckerberg has tethered his personal image to his unchanging ensemble of drab grey loungewear, and his loyalty to the Cucinelli brand goes back to at least 2016. It is also notable because of the contrast it creates when he wears a suit, as he did during his testimony before Congress.

In recent months, Zuckerberg has started designing his own t-shirts in partnership with Los Angeles-based fashion designer Mike Amiri. These t-shirts feature classical sayings in Greek and Latin, such as "pathei mathos" (translating to "learning through suffering") and "aut Zuck, aut nihil" (a play on the Latin phrase "aut Caesar, aut nihil," meaning "either a Caesar or nothing"). Zuckerberg's new ambition to design t-shirts with his favourite classical sayings adds another title to his already impressive resume.

The plain grey T-shirts cost between $300 and $400

Mark Zuckerberg, the CEO of Facebook, is famous for his unchanging uniform of a grey t-shirt, blue hoodie, jeans, and Nike trainers. However, Zuckerberg's plain grey t-shirts are far from ordinary. They are custom-ordered from Brunello Cucinelli and cost between $300 and $400 each. Zuckerberg orders these t-shirts in bulk, and their high price tag reflects the fact that they are custom-made plain tees, as opposed to the grey tees that feature the original Facebook insignia.

Zuckerberg's choice of attire has become synonymous with his public image, and his decision to wear a suit while testifying before Congress was seen as an acknowledgement of contrition or a desire to convey a more mature image. Zuckerberg's fashion sense has been described as deeply awkward, with his daily wardrobe of ill-fitting hoodies and jeans becoming both the standard dress code and dominant personality of Silicon Valley.

Zuckerberg's loyalty to the Brunello Cucinelli brand is intriguing, given the designer's own corporate ethos. Cucinelli has built his success on an ostensibly modest look of earth-toned cashmere, while also espousing a humanistic enterprise in the world of industry. This ethos seems to align with Zuckerberg's own attempts at creating a utopia, as seen in Facebook's expansion into a planned community.

The high cost of Zuckerberg's t-shirts has not gone unnoticed, and in 2017, H&M even released a joke "Zuckerberg collection". Additionally, Klaus Buchroithner, CEO of Vresh Clothing, created a replica of Zuckerberg's shirt, selling it for 40 euros with all profits going to the Chan Zuckerberg Initiative. Despite the jokes and replicas, Zuckerberg's expensive taste in clothing seems to be here to stay.

Zuckerberg has designed his own range of T-shirts

Mark Zuckerberg, the CEO of Meta Platforms Inc. and Facebook, has added another feather to his cap by foraying into the world of fashion. Zuckerberg, known for his signature style of a grey t-shirt, hoodie, jeans, and Nikes, has now designed his own line of t-shirts.

Zuckerberg, who has always been particular about his clothing choices, often favouring custom-made or expensive pieces, has decided to create a series of t-shirts featuring some of his favourite classical sayings. The tech entrepreneur shared his new ambition during a podcast, saying, "I've kind of started working on this series of shirts with some of my favourite classical sayings on them."

The Facebook founder's new endeavour sees him partnering with Los Angeles-based fashion designer Mike Amiri. The collaboration has resulted in boxy, oversized black tees with white lettering. The first shirt in the series features the Greek phrase "pathei mathos," which translates to "learning through suffering," a saying that Zuckerberg described as "a little family saying."

Zuckerberg has been spotted donning his designs, showcasing the unique and playful twist of incorporating Latin and Greek phrases. At a Meta keynote presentation, he sported a t-shirt with the phrase "aut Zuck, aut nihil," a creative twist on the Latin saying "aut Caesar, aut nihil," meaning "either a Caesar or nothing."

The Zuckerberg shirts, as they have come to be known, offer a glimpse into the tech mogul's interests and values while also providing a new avenue for self-expression. It will be interesting to see what other designs and sayings Zuckerberg includes in his collection and whether this marks the beginning of a broader fashion line.

The T-shirts feature classical sayings in Greek and Latin

Mark Zuckerberg, the CEO of Meta Platforms Inc., is known for wearing the same outfit every day. Zuckerberg's daily uniform typically consists of a grey shirt, blue hoodie, jeans, and Nike shoes. However, Zuckerberg's plain grey t-shirts are not your average Hanes t-shirts. His t-shirts are custom-ordered from Brunello Cucinelli and cost upwards of $300.

Zuckerberg has recently added clothing designer to his repertoire. In recent months, he has been seen donning oversized black t-shirts featuring classical sayings in Greek and Latin. During a taping of the Acquired podcast in September 2024, Zuckerberg wore a t-shirt with the Greek phrase "pathei mathos," which translates to "learning through suffering." He referred to this phrase as "a little family saying."

At a Meta keynote presentation, Zuckerberg sported another one of his designs: a black t-shirt with the phrase "aut Zuck, aut nihil," an English-ified contortion of the Latin "aut Caesar, aut nihil," meaning "either a Caesar or nothing." These t-shirts were created in collaboration with Los Angeles-based fashion designer Mike Amiri.

Zuckerberg's foray into fashion design showcases his interest in sharing some of his favourite classical sayings with the world through a unique medium. The t-shirts feature boxy, oversized silhouettes and are printed with white lettering, creating a striking contrast against the black fabric.

Zuckerberg's T-shirts are boxy and black

However, Zuckerberg has recently stepped into the world of fashion design, partnering with Los Angeles-based fashion designer Mike Amiri to create a series of oversized T-shirts featuring his favourite classical sayings. The boxy, black tees feature white lettering, with one shirt bearing the Greek phrase "pathei mathos", which translates to "learning through suffering", and another with the Latin-inspired phrase "aut Zuck, aut nihil", meaning "either a Caesar or nothing".

Zuckerberg's new fashion venture is a significant shift from his usual attire, and it remains to be seen whether this marks a permanent style evolution or a temporary deviation from his well-known, unchanging ensemble.

The boxy, black T-shirts are a clear statement, reflecting Zuckerberg's interest in fashion and his desire to impart historical and philosophical messages through his clothing choices. While the price point of these new designs is unknown, they likely deviate from the $300 to $400 price tag of his custom-made Brunello Cucinelli grey tees.

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