Ed Sheeran's Hoax T-Shirt: Unraveling The Intriguing Message

Ed Sheeran has been spotted wearing t-shirts from the brand Hoax, a street- and skate-inspired clothing line from the UK. Sheeran has been a long-time supporter of the brand, and in recent appearances and promotional photos, he has been seen donning the skate line almost exclusively. The singer-songwriter has also invested in the company and become its brand ambassador. While Sheeran has received some criticism for wearing a t-shirt from his Hoax collaboration while performing with a couture-clad Beyonce, he has turned this into a business opportunity by promoting his t-shirt line.

Ed Sheeran's Hoax T-shirt is a sponsorship for the Divide Tour

Ed Sheeran has been wearing T-shirts from the street- and skate-inspired clothing brand Hoax during his Divide Tour. The singer-songwriter has been a long-time wearer of the brand, which hails from the same county in the U.K. as Sheeran.

Sheeran has been donning the skate line more regularly and pretty much exclusively in recent appearances, even outfitting himself in Hoax for his promotional photos. His usual IDGAF sartorial ethos—sometimes he's in a hoodie, sometimes clad in plaid, and sometimes suited up for awards shows—has taken on a slightly elevated veneer with his recent selections from his hometown fashion company.

Sheeran has invested in the company, and is now a brand ambassador for Hoax. He even took the opportunity to promote his T-shirt line while responding to the backlash he received for wearing a T-shirt from his Hoax collaboration while performing with Beyonce at the Global Citizen Festival. On the next slide of his Instagram Stories, he wrote: "Swipe up to 'get the look,' with the hashtag #dresstoimpress."

The folks at Hoax couldn’t be happier about their new brand ambassador. "Ed is a great supporter of local businesses," says Hoax's Jason Carter, noting that "the Hoax brand has been around since 1994 and he has always been a big fan. We're stoked to have him as an ambassador representing Hoax worldwide."

The T-shirt features the name of the city he's performing in

Ed Sheeran has been seen wearing T-shirts from his clothing line, Hoax, during his performances. The T-shirts feature the name of the city he is performing in. For example, he wore a T-shirt with "LONDON" written on it during his concerts in Wembley. These city-specific T-shirts are not available for purchase, but fans can obtain them for free if they are chosen by the security team.

Sheeran has been a long-time wearer of the street- and skate-inspired clothing brand, which is based in his home county in the U.K. He has been donning the brand's skate line more regularly and even wore Hoax for his promotional photos. Sheeran has also used his Instagram to promote his T-shirt line, responding to criticism of him wearing a T-shirt alongside a couture-clad Beyonce during a performance at the Global Citizen Festival.

Hoax is a street- and skate-inspired clothing brand from Suffolk, UK

Hoax was established in 1994 and has since become a go-to for the singer-songwriter, who is a huge fan of the brand. Sheeran has been named a brand ambassador for the company, representing them worldwide. The brand's Suffolk roots are also shared by the 'Shape of You' singer, who has been seen wearing Hoax clothing in recent promotional photos.

The Ipswich-based company has collaborated with Sheeran on several occasions, including an exclusive pop-up shop in the town centre, which sold pieces designed in collaboration with the Suffolk-born singer. The store was located at 52 Buttermarket and was open for eight weeks over the Christmas period. The brand also helped to select a live act to support Sheeran on the homecoming leg of his tour through a nationwide battle of the bands competition.

Hoax has a range of products, including hoodies, t-shirts, socks, and caps. Their hoodies are priced at £70, while adult t-shirts are £32 and children's are £15.

Hoax was founded in 1994

Hoax, a UK lifestyle brand, was founded in 1994 as a chain of East Anglian skate shops. The first store opened in Ipswich, with the flagship store now located in Woodbridge, Suffolk. The brand manufactures premium clothing and accessories for the skate and streetwear community.

Hoax has gained recognition for its clothing through its ambassador, Ed Sheeran, who has been a longtime supporter of the brand. Sheeran has been regularly spotted in Hoax's skate line, even outfitting himself in Hoax for his promotional photos. The brand has also been featured in California, where it met up with friends Press To Meco as they showcased at Winter NAMM 2020 for Marshall Amplifiers.

Hoax's website offers a range of clothing items, including hoodies, sweatshirts, t-shirts, and more. The brand has a strong online presence, with an active Instagram account and an online store that offers worldwide shipping.

Hoax has grown significantly since its founding in 1994, with an estimated turnover of £1.1 million and rapid growth in recent years. The brand has become a well-known name in the skate and streetwear community, both in the UK and internationally.

Ed Sheeran is a Hoax brand ambassador

Sheeran has been regularly spotted in Hoax's skate line, even wearing the brand for his promotional photos. In recent years, he has invested in the company and become an official ambassador, representing Hoax worldwide.

Sheeran has been known to use his fashion choices as promotional opportunities. In 2018, he responded to criticism of him wearing a t-shirt from his Hoax collaboration while performing with a couture-clad Beyonce by sharing a link to the brand on his Instagram, encouraging fans to "get the look".

Hoax has released several collections featuring Sheeran, including the 'Federal' Tee, the 'Lexi' Tee, and the Embroidered Pulse Hoodie. The brand has also given away t-shirts featuring the names of cities on Sheeran's tour stops to lucky fans.

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