
Burlington, formerly known as Burlington Coat Factory, is a leading off-price apparel and home product retailer. The company's mission is to provide a large assortment of current, high-quality, designer and name-brand merchandise at great prices.
With a strong commitment to ethical business practices and governance systems, Burlington treats its employees, customers, and vendors with trust and respect. The company fosters a culture of integrity and fair dealing, always striving to improve and do better.
Burlington's core values include driving results, building strong teams and partnerships, and taking ownership and pride in the company. The company is dedicated to offering customers value and variety, with savings of up to 65% off other retailers' prices every day.
Characteristics | Values |
---|---|
Leading off-price apparel and home product retailer | N/A |
Treat each other, customers and vendors with trust and respect | Trust and respect |
Compete vigorously with integrity and ethics | Vigorous competition |
Fair dealing | Fair dealing |
Strong standard of ethical business practices and governance systems | Ethical business practices |
Strong corporate governance | Corporate governance |
Commitment to being a caring company | Commitment to care |
Hold ourselves to the highest standards | High standards |
Diverse workforce | Diversity |
Commitment to providing quality products for the entire family and home | Quality products |
Savings of up to 65% off other retailers' prices every day | Affordable prices |
What You'll Learn
Burlington's Core Values
Diversity and Inclusion
Burlington's workforce is made up of 63.1% women and 40.5% ethnic minorities, reflecting a blend of diverse political orientations and backgrounds. The company is committed to providing a workplace free of unlawful discrimination or harassment and makes employment decisions based on qualifications, contribution, and performance without regard to race, colour, religion, creed, sex, pregnancy, sexual orientation, gender, gender expression, gender identity, transgender status, national origin, ancestry, age, physical or mental disability, medical condition, veteran status, marital status, or any other protected characteristic.
Trust and Respect
Burlington treats its employees, customers, and vendors with trust and respect and encourages vigorous competition with integrity and ethics. Fair dealing is a core value commitment the company makes to its customers and vendors.
Strong Teams and Partnerships
The company also values building strong teams and partnerships through collaborative teamwork.
Driving Business Results
Customer Service
Additionally, the company is committed to providing an enjoyable shopping experience for its customers and strives to make continuous efforts to improve customer service.
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Burlington's Governance and Ethics
Burlington, formerly known as Burlington Coat Factory, is a company that takes governance and ethics seriously. The company's success is built on a foundation of strong ethical business practices and governance systems. These standards are applied across all of Burlington's operations, from risk management to employee interactions to accountability structures within the organisation's upper echelons.
The Burlington Board of Directors is dedicated to robust corporate governance, as this promotes long-term interests of stockholders, improves board and management accountability, and fosters public trust in the company. The Board has adopted policies and processes that enable effective oversight of critical matters such as strategy and risk management. The Board and its committees regularly review major governance documents, policies, and processes, keeping them aligned with current trends, regulatory changes, and recognised best practices.
The Board has also developed and adopted Corporate Governance Guidelines to assist in discharging its responsibilities and serving the interests of the company and its stockholders. These guidelines cover matters such as board selection and composition, director independence and compensation, and the operation and structure of the board and its committees.
Additionally, Burlington has implemented a Code of Ethics for the Chief Executive Officer and Senior Financial Officers, outlining expectations of honest and ethical conduct for these individuals. All employees are expected to adhere to the Burlington Code of Conduct, which emphasises trust and respect, collaborative teamwork, and taking ownership and pride in their work. The Code of Conduct also outlines policies related to general ethics, anti-discrimination, and the maintenance of a safe and healthy workplace.
Burlington is committed to providing a workplace free from unlawful discrimination or harassment and makes employment decisions based solely on qualifications, contribution, and performance. The company makes reasonable accommodations for qualified individuals with disabilities and has a dedicated Diversity and Inclusion programme.
The company also takes sustainability seriously, with issues pertaining to the environment, energy, and sustainability falling under the purview of the Director of Energy and Sustainability. Burlington also has an ESG Working Group that regularly meets to review risks and opportunities related to all ESG issues, including reporting and disclosure.
In terms of risk management, Burlington's management is responsible for day-to-day risk identification, evaluation, and management. However, the ultimate responsibility for risk oversight rests with the Board of Directors, which has delegated primary responsibility for the risk assessment and management process to the Audit Committee.
Finally, Burlington prioritises the protection of information and privacy, including consumer information, and maintains internal policies, procedures, and solutions to ensure the protection, safety, and privacy of its information systems.
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Burlington's History
Burlington, formerly known as Burlington Coat Factory, was founded in 1972 by Monroe Milstein and his wife, Henrietta Milstein, in Burlington, New Jersey. The couple purchased a former factory outlet for $675,050, with most of the $75,000 down payment coming from Henrietta's savings from her job as a librarian. Initially, the Milsteins sold coats and jackets wholesale, but they soon began adding other clothing items and accessories to reduce their dependence on the seasonal coat business. Over time, they expanded their product offerings to include linens, gift items, baby products, and shoes.
The company opened its second location in 1975 in Copiague on Long Island, with Monroe's son, Lazer, acting as the store's legal owner. Lazer agreed to this role on the condition that the store be closed on Saturdays to observe the Sabbath. By 1983, the company, then known as Burlington Coat Factory Warehouse Corporation, had 31 locations and went public.
In the following decades, Burlington Coat Factory continued to expand and went public again in 2013. The company has changed hands several times, being acquired by Bain Capital in 2006 and again in 2007. In 2016, Burlington Stores joined the Fortune 500 for the first time. Today, Burlington has over 1,000 stores in 40 states and Puerto Rico and is the third-largest off-price retailer after TJX Companies and Ross Stores. The company offers a wide range of high-quality, branded apparel and home products at discounted prices, with a commitment to providing value and variety to its customers.
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Burlington's Corporate Social Responsibility
Burlington, formerly known as Burlington Coat Factory, is committed to strong corporate governance and ethical business practices. The company's corporate social responsibility is founded on these values, which guide its operations, risk management, employee relationships, and accountability.
Governance and Ethics
Burlington's Board of Directors is dedicated to strong corporate governance, promoting the long-term interests of stockholders, improving Board and management accountability, and fostering public trust. The Board has implemented policies and processes that enable effective oversight of critical areas such as strategy and risk management. The Board regularly reviews its governance documents, policies, and processes to stay current with trends, regulatory changes, and best practices.
Code of Conduct
Burlington's Code of Conduct outlines the company's commitment to honest and ethical conduct, anti-discrimination, and maintaining a safe and healthy workplace. The company prohibits unlawful discrimination and ensures that all employment decisions are based on qualifications, contribution, and performance, regardless of personal characteristics. Burlington also prioritises information and privacy protection, maintaining internal policies and solutions to safeguard consumer information.
Sustainability
Burlington's Director of Energy and Sustainability is responsible for tasks such as benchmarking environmental performance, setting sustainability goals, and engaging with industry groups. The company also has an ESG Working Group that reviews risks and opportunities related to ESG issues, including reporting and disclosure. This group includes representatives from various business units, ensuring a comprehensive approach to sustainability.
Community Involvement
Burlington has a history of partnering with charitable organisations. Since 2002, they have collaborated with the Leukemia and Lymphoma Society's Light the Night campaign, raising over $19 million. In 2006, Burlington launched the Warm Coats and Warm Hearts Drive, collecting coat donations for those in need. The company has also partnered with WomenHeart to promote women's heart health education and has been involved with other initiatives to support the community.
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Burlington's Customer Service
Burlington, formerly known as Burlington Coat Factory, is an American national off-price department store retailer with a strong commitment to ethical business practices and a focus on providing quality products for the entire family at affordable prices. With a diverse workforce, Burlington treats its customers, vendors, and employees with trust and respect and competes vigorously with integrity.
Customer Service
Burlington is dedicated to providing its customers with an enjoyable shopping experience and strives for continuous improvement in customer service. The company emphasizes knowledgeable and friendly customer service and a sense of professional pride in its employees.
To enhance the convenience of the shopping experience, Burlington offers special services such as professional tailors, a baby gift registry, and layaways. The stores are managed by a field organization, including corporate, territory, region, and store-level managers, who are accountable for sales and profitability.
The company has a streamlined process to enable fast and effective customer interactions and emphasizes clean, organized merchandise presentations that highlight brands, value, and diversity.
Online Presence
Burlington has an online store and utilizes social media platforms such as Facebook, Twitter, and Pinterest to increase awareness of its merchandise selection, values, and brands. The company aims to drive traffic to its stores and sell merchandise directly through its website.
In-Store Experience
Burlington has implemented a comprehensive program to enhance the in-store experience, offering more brands and styles and simplifying store navigation. Clear way-finding signs, distinct product signage, and improved organization of floor space, including reducing rack density, facilitate easier shopping.
The company has also made improvements in areas such as product size visibility, queuing, and fitting rooms. Burlington prioritizes consistent execution of its customer experience priorities and has improved store associate training and reorganized its field management organization.
Customer Satisfaction
Burlington's efforts to enhance the in-store experience and improve in-store execution have contributed to a significant increase in overall customer satisfaction scores over the years. The company conducts operational audits to measure performance against clearly defined standards, and stores with superior audit scores have demonstrated higher sales performance.
Customer Demographics
Burlington's core customer is the 25-49-year-old woman who is brand-conscious, fashion-enthusiastic, and resides in mid- to large-sized metropolitan areas. This customer shops for herself, her family, and her home, seeking high-quality, branded merchandise at affordable prices.
Marketing and Advertising
Burlington utilizes a combination of broad-based and targeted marketing strategies, including national television, direct mail, email, digital marketing, local radio, and out-of-home communications, to reach the targeted audience effectively. The company aims to increase customer awareness and drive store traffic through these strategies.
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Frequently asked questions
Burlington's mission statement is to be a leading off-price apparel and home product retailer, offering a large assortment of current, high-quality, designer and name-brand merchandise at great prices.
Burlington's core values include treating each other, their customers and vendors with trust and respect, competing vigorously with integrity and ethics, and fair dealing.
Burlington's vision statement is not publicly available. However, the company's values motivate 75% of its employees, and 14% of employees say that the company's mission and vision are the main reasons they stay at Burlington.