Company T-Shirts: Creative Ways To Showcase Your Brand

what should you have on your company t shirt

Company T-shirts are a great way to promote your business and can be a very effective marketing strategy. From small startups to large corporations, company T-shirts can help to establish legitimacy, professionalism, and brand awareness. When designing your company T-shirts, it's important to keep it simple and ensure that the most important information, such as your company name, logo, and contact information, is clearly visible. The placement of your logo is also key—a small logo on the left chest or a larger logo on the middle back are the most common professional looks. Additionally, consider the colours of your T-shirts and ensure that the font colours contrast nicely with the T-shirt colour. Finally, pay attention to the type of garment you choose, depending on the purpose, who will wear it, and the conditions in which it will be worn.

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Garment type: Choose between a T-shirt, polo, or button-up/dress shirt, considering purpose, wearer, frequency and conditions of wear, and budget

When deciding on the garment type for your company shirt, there are several factors to consider: purpose, wearer, frequency and conditions of wear, and budget.

Purpose: Are the shirts for a uniform, promotional, casual attire, or a gift? If they are for a uniform, you may want to opt for something more formal, like a polo or button-up shirt. If they are for promotional purposes or a gift, a simple t-shirt may be more suitable.

Wearer: Who will be wearing the shirts? Are they executives, middle management, or laborers? For example, a t-shirt is a good option for tradespeople, laborers, and other hardworking employees, while a button-up shirt may be more appropriate for executives and managers.

Frequency and Conditions of Wear: How often will the shirts be worn? Are they for everyday use, a single event, or special occasions? Will they be worn outdoors in hot weather or in a temperature-controlled environment? For outdoor work during the summer, a lightweight performance tee or cotton/poly blend is a good option to help regulate temperature and dry faster. If the shirts will be worn in a variety of conditions, consider a fabric that is breathable and comfortable.

Budget: What is your budget per shirt? Can you afford to get premium quality? T-shirts are typically the most inexpensive option, while button-up shirts may be more costly. Polo shirts can vary in price depending on the fabric and cut.

In summary, consider the purpose of the shirts, who will be wearing them, how often and in what conditions they will be worn, and your budget. By answering these questions, you can decide between a t-shirt, polo, or button-up/dress shirt for your company garment.

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Colour: Opt for bold colours that complement your logo and business

When it comes to company t-shirts, colour is an important decision. While a white t-shirt is simple, cheap, and basic, it doesn't always scream "business". Instead, opt for bold colours that complement your logo and business. This will make your t-shirts stand out and effectively promote your brand.

Consider choosing a dark colour, especially if your employees will be wearing the t-shirts as work shirts. Dark fabrics hide dirt and stains much better than light colours. Dark, muted colours like navy blue also tend to be universally flattering. If your company colours are bright, you can still incorporate them into the design through your logo or font. For example, if your company colours are red, orange, and brown, choose a dark brown shirt with a red and orange logo.

The colour of your font is also important. It should contrast nicely with the colour of the t-shirt and be easy to read. For example, gold font on a navy t-shirt. If you're unsure about which colours to choose, consider seeking professional advice.

When designing your company t-shirts, it's also essential to keep your target market or demographic in mind. Using a variety of colours might be a good idea if your target audience is children or teenagers. However, for most company shirt designs, less is more. Using too many colours can make your design look unprofessional and childish. It will also typically cost more and make it harder to match the shirt with other items of clothing.

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Logo placement: Place your logo on the left chest or middle back of the T-shirt

When it comes to company T-shirts, logo placement is key. The left chest and full back are the most common professional locations for a logo. The back of a T-shirt is a great advertising space, and the left chest is the classic place to put your logo.

The left chest logo location is a classic choice, often used for volunteer or event shirts. The logo is placed off to the left side of the chest and is usually sized at around 3-4 inches wide, sitting about 3 inches below the collar. This location works well for simple logos without a lot of detail, and for high-contrast logos. If the T-shirt has a pocket, the logo can be placed above it, ensuring the logo sits entirely above the pocket to avoid creases in the design. This style is a playful take on the classic left chest option.

The full back logo is another popular choice, often paired with a left chest print on the front. This location opens up creative possibilities and rarely exists on its own. It is a great way to showcase your logo and ensure visibility from both sides of the T-shirt.

When placing your logo, it is important to consider the size and detail of the logo, as well as the overall design of the T-shirt. The logo should be visible, legible, and aesthetically pleasing.

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Font: Use simple, visible, and readable fonts like 'Baskerville Old Face', 'Century Gothic', and 'Centaur'

When designing a company t-shirt, it is important to select a font that is simple, visible, and readable. Three such typefaces are Baskerville Old Face, Century Gothic, and Centaur.

Baskerville Old Face is a fun font that is perfect for a variety of design projects. The font subfamily is REGULAR, and the appearance may differ based on the selected letters. Certain special characters may not be supported, as the typeface was designed for specific purposes.

Century Gothic is a font that supports 66 languages. It is a good choice for a company t-shirt as it is simple, modern, and easy to read.

Centaur is an elegant and slender serif typeface designed by Bruce Rogers, based on the Renaissance-period printing of Nicolas Jenson in the 1470s. It has been widely used in fine book printing and is particularly popular for titles and headings. Centaur is an excellent choice for a company t-shirt as it is legible and adds a touch of sophistication to the design.

When selecting a font for a company t-shirt, it is important to consider the purpose of the shirt, the target audience, and the overall design aesthetic. The font should be easy to read from a distance and complement the message or logo being printed. It is also important to ensure that the font is appropriate for the type of shirt, whether it is a uniform, promotional item, or casual attire.

In addition to choosing a simple and visible font, it is crucial to consider the colour and placement of the text on the t-shirt. Dark-coloured fonts on light-coloured shirts or light-coloured fonts on dark-coloured shirts are generally the most readable. The standard print locations for company t-shirts are the left chest and full back, providing visibility and a classic look.

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Message: Include a catchy call-to-action that inspires and guides customers

When it comes to company T-shirts, the message you choose to display is crucial. A strong message establishes a sense of trust and provides additional information about your business. It should also include a catchy call-to-action that inspires and guides customers.

A call-to-action (CTA) is a marketing term for instructing a potential customer to take the next step towards doing business with you. A successful CTA will explicitly tell the customer what action to take, such as "Pick up the phone now!" or "Get your life back!". It can also be a negative instruction, such as "Don't delay!".

When creating a CTA for your company T-shirts, keep it simple and clear. You want your message to be easily understood at a glance. For example, "Visit us online for more info" is simple and direct.

You could also consider including a QR code on your T-shirts, which can be scanned by anyone with a smartphone, taking them directly to your website or a specific promotion.

Another approach is to be more subtle with your message. Instead of a direct CTA, you could opt for a memorable brand message, positioning statement, or slogan. This approach makes it seem like the person wearing the T-shirt endorses your brand. For instance, Nike's "100% Fat-free" T-shirt campaign, with "100%" on the front and "Fat-free" on the back, is an effective yet subtle way to promote the brand.

Whichever approach you choose, ensure your T-shirt design is well thought out and professionally executed. A well-designed company T-shirt can be a powerful marketing tool, promoting your business and adding personality to your brand.

Frequently asked questions

Company t-shirts are a great way to promote your business and add personality to your brand. They can also foster a sense of unity and equality among employees, inspire loyalty, and make employees feel like they are working towards a shared goal.

There are two main approaches to business t-shirts. The stylistic approach includes the company name, logo, website URL or a way of contact, and a catchphrase or motto. The straightforward approach includes the company name, services provided, phone number, and hours.

Bold colours that relate to your logo or business are recommended. The font colour should contrast nicely with the t-shirt colour (e.g. gold on navy).

A small logo on the left chest or a large logo in the middle of the back are the most common professional looks.

Simple fonts such as Baskerville Old Face, Century Gothic, and Centaur are recommended. Visibility and readability are key.

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