Burlington: Why The Name Change?

why isn t burlington called coat factory anymore

Burlington, formerly known as Burlington Coat Factory, is an American national off-price department store retailer. The company shortened its name several years ago and is now almost exclusively known as Burlington. The name originates from the company's hometown of Burlington, New Jersey, where the first store was opened in 1972. The company has since expanded to over 600 stores across 44 states and Puerto Rico, selling discounted brand-name clothing, baby furniture, and accessories.

Characteristics Values
Name Burlington Coat Factory
Current Name Burlington
Type of Business Family Business
Year of Inception 1972
Number of Stores 500+
States in the US without a Burlington Store 5
Headquarters Burlington Township, New Jersey
Owner Bain Capital
CEO Tom Kingsbury
Products Sold Coats, Clothing, Baby Furniture, Accessories, Shoes, Linens, Gift Items
Pricing Lower than most stores
Charitable Causes Leukemia and Lymphoma Society's Light the Night campaign, Warm Coats and Warm Hearts Drive

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The company has rebranded to Burlington, dropping 'Coat Factory' from its name

The company was founded in 1972 as Burlington Coat Factory, and its name was derived from its hometown of Burlington, New Jersey. The original warehouse purchased by the Milstein family was located in Burlington, and the family decided to retain the name.

Over time, the company expanded its product offerings beyond coats and began selling items such as baby furniture, accessories, and shoes. This diversification strategy helped Burlington Coat Factory increase its year-round business and establish itself as a prominent off-price retailer.

However, the company eventually chose to rebrand itself as simply Burlington. This decision was likely influenced by the company's expanded product range, as they began selling a wide variety of clothing, accessories, home goods, and pet supplies, in addition to coats.

The rebranding strategy allowed the company to create a more concise and versatile name, reflecting its evolution into a diverse department store. The shorter name, Burlington, is easier to remember and promotes a more modern and streamlined image.

The rebranding also helped distance the company from a controversy involving the mislabelling of real fur products as "faux fur." By dropping "Coat Factory" from its name, Burlington could subtly shift focus away from coats and towards its broader product offerings.

Today, Burlington continues to thrive as a leading off-price retailer, operating over 600 stores across the United States and Puerto Rico. The company's success can be attributed to its ability to adapt to changing market demands, offer discounted brand-name products, and provide customers with good value for their money.

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Burlington has expanded its product range to include clothing, accessories, baby items, and homeware

Burlington, formerly known as Burlington Coat Factory, is an off-price retailer with over 1,000 stores in 40 states and Puerto Rico. The company was started by Monroe Milstein and his father, Abe, who had been running a wholesale and retail outerwear business since 1946. In 1972, Monroe's wife, Henrietta, convinced him to purchase a former factory outlet in Burlington, New Jersey, which became the first Burlington Coat Factory store. Initially, the business focused on selling coats and jackets, but over time, they expanded their product range to include clothing, accessories, baby items, and homeware.

The decision to diversify their product range was a strategic one. By adding items such as clothing, accessories, and linens, Burlington was able to reduce its dependence on the seasonal coat business. This expansion allowed them to attract a wider range of customers and increase their sales throughout the year. The baby department was a significant addition, offering furniture, accessories, and clothing for infants and toddlers.

As Burlington continued to grow, they opened new locations and expanded their operations. By 1983, the company had 31 stores and went public under the name Burlington Coat Factory Warehouse Corporation. In 2006, the company was acquired by Bain Capital, and in 2008, Tom Kingsbury became the CEO. Under his leadership, the company continued to thrive, and in 2013, they went public again. As of 2013, Burlington operated 503 stores under different brand names, including Burlington Coat Factory, Cohoes Fashions, Baby Depot, and MJM Designer Shoes.

Today, Burlington has become a well-known retailer, offering a wide range of products at discounted prices. Their stores cater to a diverse range of customers, from ladies' and men's clothing to baby items and homeware. The company has also expanded its product lines to include beauty items, shoes, handbags, and more. By diversifying its product range, Burlington has been able to adapt to changing market demands and cater to the needs of its customers.

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The company has been criticised for selling real fur products labelled as faux fur

The Humane Society's investigation revealed that the coat controversy was part of an extensive international trade in pelts of domesticated dogs. The fur was found to be making its way into the United States in products such as gloves, scarves, parkas, and trinkets. Millions of dogs and cats in China and other countries are said to be treated cruelly and slaughtered for their fur using barbaric methods.

Wayne Pacelle, CEO of the Humane Society of the United States, expressed outrage that fur advertised as fake can actually come from dogs. "The images that we have seen in China are truly chilling--animals literally skinned alive for a product where we have an alternative this day in age," he said. The Humane Society collected coats from a variety of major retailers, including Burlington Coat Factory, and found that 24 out of 25 samples were mislabelled. Most of the samples contained the fur of a raccoon dog, a dog that looks like a raccoon.

Following the investigation, Burlington Coat Factory agreed to pull the false advertisements. The company has also been found to sell coats containing the hair of raccoon dogs. Celebrity clothing lines, including Jay-Z's RocaWear line, P Diddy's Sean John label, and Beyonce Knowles' House of Deron brand, were also found to be selling real fur products labelled as faux fur.

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Burlington has been involved in several charitable partnerships, including coat drives and fundraising for the Leukemia and Lymphoma Society

Burlington, formerly known as Burlington Coat Factory, has been involved in several charitable partnerships, including coat drives and fundraising for the Leukemia and Lymphoma Society (LLS).

Since 2002, Burlington has partnered with LLS's Light the Night campaign, collecting donations at store checkouts. With an annual fundraiser running from July to October, the company raised over $3 million in 2013, bringing the total amount raised to over $19 million.

In 2006, Burlington launched the Warm Coats and Warm Hearts Drive, collecting coat donations for those in need. Partnering with ABC's Good Morning America and the national nonprofit Fashion Delivers, Burlington stores served as drop-off spots for donations, which were then distributed within the area by local charities. Since the program's inception, over 1.2 million coats have been collected and distributed.

In addition to its coat drives and fundraising efforts, Burlington has also been a valued partner of LLS for over two decades, contributing to the organisation's investment of more than $1.5 billion in cutting-edge cancer research. Burlington's in-store fundraising campaigns provide essential funds that pave the way for new discoveries and patient support services, leading to better outcomes for patients.

Through its charitable partnerships, Burlington has demonstrated its commitment to giving back and supporting important causes, such as cancer research and helping those in need. The company's efforts have made a significant impact in these areas and have benefited many individuals and communities.

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The company has over 600 stores across the US and Puerto Rico

Burlington, formerly known as Burlington Coat Factory, is an American national off-price department store retailer. It is a division of Burlington Coat Factory Warehouse Corporation, with its headquarters in Burlington, New Jersey. The company has expanded rapidly since it was founded in 1972 and now has a significant presence across the US and Puerto Rico.

As of 2013, the company operated 503 stores in 44 states and Puerto Rico under the names Burlington Coat Factory, Cohoes Fashions, Baby Depot, and MJM Designer Shoes. The company has continued to expand, and as of 2023, it has over 1,000 stores in 40 states and Puerto Rico. This expansion has included the opening of new stores in Puerto Rico, with the total number of locations in Puerto Rico reaching 17 in 2023.

The company's growth can be attributed to its successful business model of offering discounted brand-name clothing, baby furniture, and accessories. In addition to its physical stores, Burlington also has an online presence, allowing customers to shop from the comfort of their homes.

The company's charitable partnerships have also contributed to its success and positive public image. Since 2002, Burlington has partnered with charitable organizations such as the Leukemia and Lymphoma Society, collecting donations at store checkouts and raising over $19 million. In 2006, the company launched the Warm Coats and Warm Hearts Drive, collecting coat donations for those in need. This drive has resulted in the distribution of over 1.2 million coats.

With its large number of stores across the US and Puerto Rico, Burlington has established itself as a prominent retailer, offering a wide range of products at discounted prices. The company's success and expansion demonstrate its ability to adapt to the changing retail landscape and meet the needs of its customers.

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Frequently asked questions

The company shortened its name several years ago to distance itself from its original identity as a coat-focused retailer. Today, Burlington sells a wide range of products, including clothing, accessories, home items, and pet supplies.

Burlington Coat Factory was founded in 1972 by the Milstein family, who ran a successful wholesale and retail outerwear business since 1946. The company's first store was located in Burlington, New Jersey, and it gradually expanded its product offerings and opened new locations across the country.

As of 2013, Burlington operated over 500 stores in 44 states and Puerto Rico under different brand names, including Burlington Coat Factory, Cohoes Fashions, Baby Depot, and MJM Designer Shoes. The company continues to expand and currently has more than 1,000 stores in 40 states and Puerto Rico.

Burlington is known for offering significant discounts on name-brand items, often selling them for about one-third of the price found in high-end department stores. This pricing strategy has been a key factor in attracting customers and driving the company's success.

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